Mizuki Ohya came to the UK from Japan to undertake a master’s degree in Marketing Management at the University of Oxford. Her decision to study here was driven by a desire to gain international experience and understand the UK’s diverse consumer landscape. While her course equipped her with relevant academic skills, she encountered significant challenges transitioning from education into employment—particularly as an international graduate navigating the UK job market post-study.

“There was no structured support after graduation,” Mizuki explains. “Finding a role without UK work experience or knowledge of European markets was difficult, even for entry-level positions. Many employers expect several years of experience before offering internships.”

This experience reflects a wider pattern observed among international students and recent graduates. Despite the UK’s ambition to attract global talent through the Graduate Visa route, many skilled individuals are left underutilised due to a lack of accessible entry points into the labour market.

Challenges Identified

  • Limited employer engagement post-study: Mizuki found that university careers services largely ended at graduation, leaving her without access to tailored support or employment leads.
  • Barriers to entry-level work: Even for internships, employers often requested experience that recent graduates typically do not have.
  • Sponsorship uncertainty: Visa-related requirements made many employers reluctant to engage, despite Mizuki holding a valid Graduate Visa.
  • Disconnection between UK employment strategy and international talent: Roles focused on European market experience excluded those with Asian market knowledge—even where diversity and global expansion were stated organisational goals.

The Role of TechStart
The TechStart Programme was introduced to address these structural barriers—bridging the gap between education, employment, and enterprise. Through partnerships with local authorities, Jobcentre Plus, and private sector employers, TechStart provides young people and graduates with paid work experience, live project briefs, and direct exposure to employers in sectors including digital, marketing, and technology.

“TechStart would have made a real difference earlier,” Mizuki notes. “It offers the kind of practical, real-world experience that builds confidence, helps you stay in the country, and opens doors into permanent roles.”

The programme supports the objectives of the Department for Work and Pensions by:

  • Improving access to work for underrepresented groups, including international graduates, refugees, and NEET young people.
  • Reducing time to employment post-study through structured placements.
  • Addressing local skills shortages, particularly in digital and creative sectors.
  • Aligning with the Government’s Levelling Up and youth employment priorities, including paid work at or above the London Living Wage.

Policy Relevance and Local Application
Mizuki’s story underscores the importance of practical employment programmes that go beyond academic qualifications. For local authorities and DWP partners, TechStart offers a replicable, cost-efficient model for supporting:

  • Graduate retention and skills integration
  • Progression from further education into the workforce
  • Community cohesion through inclusive economic participation
  • Local economic development by plugging gaps in SME capacity with motivated young talent

TechStart is currently working with a range of councils, universities, and business improvement districts to expand its model across London and beyond. In doing so, it contributes directly to reducing unemployment and underemployment among skilled individuals who too often fall through the cracks of the existing support framework.

Looking Ahead
Mizuki now hopes to progress into a career in marketing strategy and consultancy, with a particular focus on market analysis and AI-driven consumer insights. Her journey, like many others, shows that global graduates have much to contribute to the UK economy—but need the right stepping stones to do so.

At TechStart, we continue to support graduates to find their feet in the UK job market—while also giving local businesses the confidence, structure and support needed to sponsor the talent they need to grow.

Inspiring the next generation: How the TechStart digital programme kickstarts young people into a career in tech

Young people are finding it increasingly difficult to get their foot in the door of the tech industry and the digital age has created an unprecedented demand for tech professionals.

With so many experienced professionals vying for the same jobs, it can be hard to make a name for yourself. Unfortunately, this demand fails to be met by an equally large influx of new talent with the skills required by the industry.

In 2021, WebFX UK created a Digital Programme to help bridge the gap between young people and the industry. The pilot ran for six months in Hammersmith with ten participants from local schools and colleges. After the participants gained the relevant certification, they were offered placements with West London based tech companies and offered mentorship with business leaders.

One of the stands out projects was with QPR FC, leveraging the existing relationship between WebFX business and the club, the programme secured a project to build the stadium match day management software and the participants operated the system on match days. With increasing confidence and the introduction to local businesses, future career opportunities quickly opened up for the participants.

David Afrifa Mensah was part of the pilot, of the participants that started, nine were offered full-time employment after the six-month programme. For WebFX this was a success and we hope to run more programmes like this with new partners. After gaining valuable experience working at WebFX and helping build Networking.London, David has gone on to join the team at Linxdot as an IT Support Technician. David spoke with me about what he learnt at WebFX that has helped him start a career in IT support and how the programme has launched his career in tech.

What was your ideal job before joining the WebFX team?

D: My ideal job was to work with an IT or tech company. When Sam Liu employed me, I was hoping to gain experience in IT. Through teaching me the basics of IT, software, computers, laptops, growing technology, and how we rely on it day to day.

How did you get the job at WebFX?

D: I was attending the job centre to claim Universal Credit and my work coach was helping me find a job. I told them that I wanted to work in tech then after six months of looking for a job I got an interview. Lots of people who were meant to come for an interview didn’t turn up so the interviewer appreciated my attitude of taking my job search seriously. I then progressed to a second interview where I met Sam Liu.

What was your experience like working with WebFX?

D: I enjoyed my experience – it was great to work in a business environment at WeWork and Sam appreciated the fact that I wore a suit and looked professional. He gave me a laptop and I started completing the Google IT Support course, for which I now have a professional certificate. When I met the other members of the cohort they welcomed me as part of the team and made me feel at home.

At the start of my time with WebFX, I helped Jonathan Jacobs with the tech aspect of his funding business which introduced me to some useful tech skills. This included keeping up to date with customer details and doing various data entry tasks.

The first Networking.London event I went to was at 245 Hammersmith Road. Sam introduced me to some young people there who were starting their businesses. It was inspiring to see an environment where people were helping one other in a friendly business setting.

How has your experience at Webfx helped you in your new role?

D: The tech skills and data entry skills I gained whilst working alongside Jonathan were useful as do similar things in my new role. Sam taught me to always have a good work ethic: to come to work on time and give 100% of my efforts each day is good for both businesses as well as yourself.

A highlight was visiting the QPR stadium on Wednesdays, Tuesdays, and weekends. QPR sponsor Networking.London so I helped with data collection regarding the staff who worked there and even got to watch the football afterwards!

Tell me a bit about your role and what your company does…

D: Linxdot sells hotspots, a device which mines cryptocurrency such as HNT currency and we also sell different antennas. We are currently creating a lite hotspot which will be smaller than the ones we have now.

My role at Linxdot in Gerrards Cross feels quieter than at WebFX in Hammersmith but I’m enjoying it a lot. My role includes helping customers with technical issues, refunds, or any questions they might have regarding setting up their devices. I like helping people, so it feels very rewarding. The thing I like most about the job is that there’s a whole community of people who shop with us, so it’s interesting to hear customers’ opinions.

The programme includes a short course accredited by Google and the Open University, during which participants will learn about coding, web development, and digital marketing. They will also have the opportunity to complete a work placement with one of our partner companies. We are confident that this programme will give participants the best possible chance of starting a career in tech.

The skills and experience David has gained are a testament to why supporting initiatives like ours are essential to helping the career growth of young people. At our organisation, we strongly believe that everyone should have an equal opportunity to start a career in tech. That’s why we created our Digital Programme, which provides young people with the skills and experience they need to break into the tech industry.

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